Marketing

Jog-a-Thon Marketing & Promotion

The multi-channel promotion mix that turns a small Jog-a-Thon into a big one.

$200M+raised since 2007 10,000+events run 95–97%of funds kept ★★★★★ 1,300+ reviews
$23,765Avg. raised online / school
$145Avg. raised / student
95–97%Funds your school keeps
10,000+Events powered
5 minTo build a student page
Quick answer
Promote a Jog-a-Thon with a kickoff assembly, parent packets and emails, student-page sharing by text and social, countdown updates, and local sponsors. Consistent, multi-channel promotion is what separates a small result from a big one.

The promotion mix

  • Kickoff assembly — explain the goal, reward, and how to share.
  • Parent packets & emails — clear how-to plus the goal thermometer.
  • Student-page sharing — text, email, and social; the biggest driver.
  • Countdown updates — celebrate milestones and name top classes.
  • Sponsors — fund prizes and amplify reach.

Channel-by-channel

Channel Use it for
Email Detailed how-to, goal updates, thank-yous.
Text Quick reminders and milestone nudges.
Social media Student-page shares and event hype (a top source of gifts).
In-school Assembly, posters, morning announcements, thermometers.

Grab ready-to-send copy in email & text templates.

Key takeaways
  • Multi-channel and consistent beats one big blast.
  • Student-page social sharing drives the most donations.
  • A strong kickoff makes every other channel work.

Jog-a-Thon FAQs

How do we promote a Jog-a-Thon?

Combine a kickoff assembly, parent emails and packets, student-page sharing by text and social, countdown updates, and sponsor amplification.

What's the single biggest driver of donations?

Student pages shared on social media — a large share of gifts come through social shares.

Ready to get your school Movin'?

Talk to a personal fundraising coach — a former PTO/PTA leader — and see how FundHub runs your Jog-a-Thon end to end.